Gudworld Founders Redefining Jaggery As Daily Sweetener

Gudworld a startup working on traditional roots with an innovative idea of Jaggery cubes and powder is transforming the Indian sweetener market needs. Jaggery is a traditional sweeter with is a proven healthier sweetener than sugar. The process of Gudworld Jaggery makes it healthier and the best choice for consumers. Gudworld Founder Preeti Shinde and Sayali Babasaheb are cousins, who are inheriting the family legacy of jaggery making in a modern way. The company has a history of a 40-year family legacy in jaggery production to sell it to customers at its purest and affordable price.

Gudworld Founders’ Background and Vision

Preeti Shinde and Sayali’s Babasaheb are the founders of Gudworld. Their journey began in Aurangabad, where they saw their family’s extensive experience in sugarcane farming and jaggery manufacturing. In the modern market need for jaggery to replace sugar is risen over the years. They saw the potential first when they participated with their stall in an event in Dubai. People are moving towards traditional food methods and healthier options nowadays. Modern customers need to replace chemical and processed food from their diet to grab their attention about this traditional sweetener. Their mission is to promote jaggery as a natural, healthier sweetener option. Gudworld Founders has solved the problem with their offering of jaggery cubes and powders to make it more convenient for users.  They sell it in 5-10 gram cubes and powders. These products make it feasible for users to add them to their daily routine of life.

Gudworld Innovative Product Offerings

Gudworld founder’s unique selling point is the jaggery’s 5-gram and 10-gram cube shape, which they have cracked with the historic family business. People want to replace sugar with healthier sweetener options, and Jaggery also has all Ayurveda solutions. But usually, it’s available in brick forms, which are mostly consumed for the manufacturing and the cattle industry. They have solved the problem to make it more handy for users so Jaggery can be part of their daily routine.

Shark Tank India Pitch Highlights Of Gudworld

In Season 4 of Shark Tank India, Preeti and Sayali presented Gudworld, seeking an investment of ₹50 lakhs for a 2% equity stake, valuing the company at ₹25 crores. Their control over demand and supply and perfect calculation grab the attention of sharks. In their pitch, Gudworld’s Founders highlighted the basic need for sweeteners worldwide. Gudworld’s retail scalability.

Aman Gupta boat founders closed the deal with Gudworld Founders with 5% equity for 50 Lakhs.

Financial Growth of Gudworld

• Gudworld was launched in 2020, and with the rising timeline, their business skills and growth can be seen in their growth timeline.
• Their revenue increased from ₹34 lakh in FY 2022-23  to ₹1.48 crores in FY23-24.

• Gudworld maintains a gross margin of 75%, with key expenses including raw materials (15%), logistics and packaging (5%), employee benefits (18%), shipping (6%), and marketing (4.8%). It achieved an EBITDA margin of 14.2%.

Outlook Of Gudworld

The rise in the sweetener industry and rising demand for healthy alternatives will give good projections for this business. Aman’s guidance will help Gudworld to spread its wings in quick commerce as well. It’s a manufacturer-to-customer direct business, so the quality will never be a question mark for them.

Gudworld is one of the best examples of going back to roots business. The traditional way of living with a modern touch has been highlighted by Gudworld in their products.

Gudworld Company Profile

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