India’s startup pattern for innovative food is rising day by day. Recently lots of food innovation startups got funding in 2024. Indians’ love for food and business in the billion-dollar industry is gaining popularity among youth due to vast demand. Food and Healthy food items startups are gaining funding from sharks due to rising customer demand. Recently Gudworld a traditional sweetener option startup gained appreciation for thier unique way of selling. Boba Bhai is one of example of a fusion food outlet where he mainly sells bubble tea and Korean food only. Bengaluru-based restaurant startup is famous for bubble tea among tea lovers. They have multiple outlets across the country. It’s a quick-service restaurant (QSR stands for quick-service restaurant, a type of restaurant that serves food quickly and efficiently). Boba Bhai got ₹90 lakh in funding for Shark Tank India Season 4 due to his amazing marketing strategy and unique food style of selling. Namita Thapar and Viraj Bahl, are the major sharks who invested in Boba Bhai’s bubble tea startup chain.
The Story Behind Boba Bhai
Dhruv Kohli is the founder of Boba Bhai. This idea of Boba bhai bubble tea was an experiment to introduce authentic Taiwanese bubble tea and Korean-inspired fusion food to Indian consumers. Korean lifestyle especially food is gaining popularity in metro cities in India. Among Gen Z and Millennials, International brands and foods are gaining popularity.
Initially, bubble tea was going viral crazily in India due to its social media preference as well. People were enhancing the new taste of International Flavors. Dhruv Kohli Boaba Bhai’s founder worked in the niche market of bubble tea. He worked on his branding and expansion with different Flavors to enhance audience taste and grab attention. They approached influencer marketing and collaboration with a strong presence around the sports and crowded food markets, their idea was to make it easily available for customers like a quick drink.
Why Sharks India Judges Invested in Boba Bhai?
Boba Bhai’s pitch on Shark Tank India focused on its scalability, profitability, and market potential. The Investors Namita Thapar and Viraj Bahl were impressed
- Unique Selling Product: A fusion of authentic bubble tea and Asian-inspired flavors.
- Customer Base and Popularity: Boba Bhai has a strong social media presence with influencers and brands.
- Expansion Plans: Due to QSR’s strategy they are expanding in multiple cities due to heavy demand with a successful model.
- Revenue Model: High sales turnover and increasing market demand.
Boba Bhai Highlights
| Category | Details |
| Founder | Dhruv Kohli |
| Founded In | 2022 |
| Headquarters | Bengaluru, India |
| Product Speciality | Bubble Tea, Korean Fusion Food |
| Recent Funding | ₹90 lakh from Shark Tank India |
| Total Funding Raised | ₹43.59 crore |
| Investor Backing | 8i Ventures, Titan Capital, Shark Tank India |
| Unique Selling Point | Authentic bubble tea, strong social media presence |
Conclusion
The brand is working on expansion mode so bubble tea can be an easy-to-go option for everybody. Their supply chain, flavours, and expansion in marketing are helping them to reach a big customer base. The brand is also exploring franchise opportunities for growth across India.
Boba Bhai with a strong and innovative approach and backed is not just a brand; it’s a movement redefining how India consumes beverages.
What’s next for Boba Bhai? Stay tuned as this exciting startup continues its journey to revolutionize India’s beverage market!
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